This past weekend, Lightning Bolt and others high-end men's fashion brands joined forces with Bloomingdale's in Santa Monica to host an epic charity event to benefit the Surfrider Foundation. The beach-themed event featured tasty eats and treats, tropical cocktails and tons of in-store, event-exclusive promotions, including custom-screened tees, personalized photography flip books and more. Guests had the opportunity to enjoy live music from DJ "O-Raj" Osamu; get style advice from men's fashion experts and world-renowned men's designers, Eunice Lee, Simon Spurr and Nick Friedberg; take shots at surfing a digital wave with Wii Water Sports; and receive grooming tips from TASK.This initiative aimed at promoting retail and celebrating style and a soul surfing lifestyle amongst LA men. Lightning Bolt USA came together with other brands to spread the word in a fun and fashionable way and, at the same time, give back to the community and what is important to them by donating part of the proceeds from the event to the Surfrider Foundation.
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