SS14 Lookbook Video on Alma Surf

Alma Surf features our Spring/Summer 2014 lookbook video. 

Lightning Bolt News - Vincent Cassel

Bolt Riders Israel Rocha (Br) and Gabriel Novis (Br) Loving Panama!

RORY RUSSELL ROADTRIP IN BRAZIL

RORY RUSSELL ROADTRIP IN BRAZIL - 26th May till 4th June

More than 30 years have gone by and Rory Russell is back again with Lightning Bolt, the brand that ‘never left his heart’…

His mythic lifestyle and true passion for adventures and  thrilling surf trips still fulfills the soul of this living legend of surfing!

After the recent surf trip to Costa Rica with the Bolt Team and his last visit to Brazil for the re-launching event of the brand in S. Paulo, the Pipeline surf icon and Lightning Bolt ambassador is back to Brazilian territory!

Always in such a good mood and with a contagious cheerfulness, together with the Lightning Bolt Brazil Team, Rory Russell will go on a road trip through the three most famous surf playgrounds in Brazil: S. Paulo, Rio de Janeiro and Floripa.

RORY RUSSELL IN FESTIVALMA SURF 2011

26/May to 28/May – S. Paulo

Rory Russell, the two-time Pipeline Masters Champion and world famous shaper for its legendary Pipeliner model – revolutionary fast and highly maneuverable surf board for the big and hollow waves of Pipeline at the  time – is one of the special guests for the 8^th edition of the Alma Surf Festival 2011.

During the three days of the event there will be enough time for chatting with Rory, at the Lightning Bolt booth, to see his boards’ exhibition and the unique opportunity to take home an autographed poster of the Hawaiian surf legend.

Autograph’s session during the 3 days from 6pm to 7pm.

29 /May to 1 /June – Floripa

Rory Russell will be in the magic Island of Floripa visiting surf shops and local shapers, surfing with old friends and the new generation of riders, together with the Brazilian Bolt rider Israel Rocha and press.

2 to 4 /June – Rio de Janeiro

Together with the renown surfer Ricardo Bocão from Rio de Janeiro, Rory Russell continues the road trip in the Wonderful City, again visiting surf shops and shapers and surfing around with friends and fans.

The world surf icon and Lightning Bolt ambassador is taking to Brazil his Aloha feeling and charisma, the true spirit of surfing. The Pure Source.

Aloha!

Lightning Bolt Hits Brazil!!

LIGHTNING BOLT ANNOUNCES RE-LAUNCH IN BRAZIL

Soon to celebrate its 40th anniversary, Lightning Bolt announces its re-launch in Brazil. Originally founded in 1971 by Gerry Lopez and Jack Shipley in Hawaii, the brand redefined surfing with the development of revolutionary Surfboards designed to conquer the huge tubes of Pipeline.

Operating under a licensing agreement in Brazil since 1977, Lightning Bolt USA assumes full responsibility for the operations in this country reaffirming its positioning of an iconic surf brand, a pure source. Both committed to its original core values and pursuing innovation, the brand is strong in 14 countries and relies on heavy-weight ambassadors such as Rory Russell, living legend from the 70’s Hawaiian surf lifestyle. Russell is a two-time champion of the Pipeline Masters and is legendary for shaping one of the most emblematic Lightning Bolt surfboards ever, the Pipeliner.
Jonathan Paskowitz, the brand’s President in the United States, recognizes Brazil as a major player within the global economy, holding special relevance in the surf world. “We have very high expectations, while recognizing it is a big challenge to perform in a market running with established players. We believe that Lightning Bolt will represent an alternative to those who are longing for the original soul surfing values.

Lightning Bolt has a strong, solid history of success in Brazil, built during the eighties and nineties, which makes it a natural market for the brand. We’re thrilled to see how consumers, surfers and retailers cherish the brand.” considers Paskowitz.

Lightning Bolt presents the Men’s Collection debuting in early 2011, utilizing primarily domestic production with a few imported items. Lightning Bolt apparel will be distributed nationwide in surf and specialty shops.

For further information, please visit http://www.lightningbolt-usa.com/ and http://www.lightningbolt.eu.com/.

Israel Rocha, new team rider

The first photo that he sent us. With two good friends…
photo: Giovanna Marcondes
As we are now preparing our reentry in Brazil, we are stoked to announce new brazilian team rider, Israel Rocha.
Israel Rocha is 26 anos, started surfing 14 years ago and he lives in the south of Brazil, Florianópolis, really close to one of the best surf spots in the area, Praia do Santinho. That’s the spot where they have most of the local contest and even WQS and Pro Junior events.
His surf style is classic and he likes manoeuvres like tail slides, snaps, off the lips and smooth cut backs. He’s not a new school fan. “I like to enjoy all the wave line and do it till the end”
He defines himself as a very peaceful guy, as he loves nature and also he’s a fan of yoga, running and football.
Right now Israel is on a surftrip in South Africa till 7-June, and his main anchors will be Plettenberg Bay, on the first month, and then the famous Jeffreys Bay till the end of the trip.
His first impressions about the trip are mainly about the fauna “Although almost everybody talks about the huge fauna diversity in South Africa, I am really surprised with the harmony that I found between the nature and people”, says him.
Yesterday, when he was surfing perfect waves in “Loockout Point”, Plettenberg Bay, he saw about 40 or 50 dolphins.
But right after he got really scared, as he saw a giant black shadow below him in the water. He thought it was a white shark, very common there, but then he saw there were two big ray fish. When he got back home, he met lots of monkeys.
Soon we will publish more photos and stories about his surftrip.

Riding the biggest surfboard

There’s always lots of discussions about the biggest waves ever surfed. But small attention is given to those who try to ride the biggest boards.This year Rico de Souza, a brazilian surfer that already owned the guiness record for riding a wave with the biggest surfboard (30 feet), is trying to improve it, and will try now with a 31 feet surfboard.
This will happen in the Longboard Classic in Jacaraipé (Brazil) between 11th and 13th June.
Ambition is never too much.