28 Aug 2009

New Autumn-Winter Mens Collection

The new Lightning Bolt mens collection brings you a lot of novelties so you can start the coldest seasons in great style. This year we divided the collection in three main lines:

STYLE MASTERS: We went back to the iconography of the brand’s golden period. The silhouette and the original graphs are combined with high quality materials and angular restructuring of some forms into an apparel line which merge the vintage and the urban naturally.
RED LABEL: The Soul Line features the search of the ideal of collective, of tribe, of community. We went to the origins of the brand, back to a time when surfers were surfers (and rockers were rockers, nerds were nerds…) and we travelled to present times revisiting all the surf imaginary. The Red Label Collection gets its inspiration from their essence, their relaxed, cool and carefree style, then recycling their aesthetics and applying it to our present days. Graphs are manual sketches and rough drawings, freely created for a contemporaneous look, based on an ethnic approach. This season’s palette presents burnt shades and materials consist mainly of natural fibres such as cotton, with an aged washed outlook. The silhouette is comfy and relaxed and the fit is loose or regular. Fleeces and jerseys appear in a great variety of washes and dyes (garment dye, dip dye, acid wash, etc.), creating a vivid and relaxed look and prints with no touch. There are complex stripes, inspired by the horizon line; checks and a work wear look in high-quality materials stand out in shirts; fantasy twill and canvas weave (checks, stripes, etc.) for outerwear.
BLACK LABEL:
In an urban-oriented line, we play with the duality of elements and sobriety is combined with experimental and fun spirit.
In the colour palette, the sobriety of black, grey, brown, Bordeaux and white is lighted up by shades such as electric blue, purple, orange and green. The fit is slim. Light jerseys and fleeces feature angular cuts, with inspiration in the logo morphology, with minimal stripes (sometimes featuring optical illusions), with graphics (handmade or glued), characterised by a strong experimental, amusing and a bit ironic character. Knitwear in ultra-thin wool contrast with heavy-weight knits; shirts are in high-quality cottons. Slim or regular fit denim are minimalist, in raw or a natural-used aspect.

Check out all the new catalogue at our official website

3 comments:

Anonymous said...

q mau gostoooooo!!!!!!!!!!!!!!!!!!!!

Anonymous said...

COITADO!

Anonymous said...

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