24 Feb 2010

Lightning Bolt at ISPO – Surf in the snow

Lightning Bolt at ISPO Munich 01

To witness that one could actually breathe surf, within the snowy environment of ISPO 10 in Munich, was absolutely amazing! It happened at the Lightning Bolt booth, as the gathering of remarkable and true legends of the history of world surf, coming from different parts of the world, took over the mood and involved all surf fans and visitors.
Below: The official dj
Left:The 3 Pipeliners

Lightning Bolt at ISPO Munich 07

It was an authentic Lightning Bolt show starring Rory Russell, the legendary Hawaiian Pipeline master, Jonathan Paskowitz, the surf industry veteran and second oldest son of the unavoidable Californian surf clan – the Paskowitz Family, and Graham Smith, the renowned and prominent South African shaper, together with the brand new surfboards and apparel collection.
Right: Rory Russell and his strange friends

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Lightning Bolt at ISPO Munich 02

Next to the stunning Lightning Bolt «Pipeliner» models, these down-to-earth celebrities were giving interviews and autographing pins and posters, chatting and posing for the numerous cameras with fans and friends, creating a cool, relaxed and effortless welcoming vibe.
Left: Jonathan Paskowitz and Graham Smith

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Above: Our security was well signed
Right: Paulo Couto and Raquel Dias, our portuguese apparel designers

The feedback on the surfboards and apparel collection couldn’t be better. Everyone was really excited to see how the Lightning Bolt crew went back to the roots, taking aboard the original surf brand character and distinction and interpreting it smoothly into something different and fresh.
We are happy to say that Lightning Bolt is offering an alternative for a new feeling of nostalgic satisfaction that the surf community is warmly welcoming.
Lightning Bolt at ISPO Munich 04

Lightning Bolt at ISPO Munich 08Rory Russell and victorious António Dias, our graphic designer

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