Just out of the box, we present you our newest collection to face the hottest months of the year. Faithful to our signature “A Pure Source”, from surfers to surfers, both mens and womens collection express our core values: Style, Excellence and Fellowship. This year we present you three different lines: Style Masters, Red Label and Black Label.
All the lookbook photos were taken in our birthplace, the hawaiian North Shore, and also in California. Nick Walker was the camera boy in charge.
The lookbook is already online at our website. 
STYLE MASTERS
This retro line is based on the iconography of the brand’s golden period, the 70’s. It is characterised by a palette of warm and cool shades, used in gradients and inspired by the sunset colours. The fit is faithful to those times: slim and shortest boardshorts.
Typical engineered stripes and original graphs from that period were taken up and given a vintage treatment.
The silhouette and the original graphs are combined with high quality materials and angular restructuring of some forms into an apparel line which merge the vintage and the urban naturally.
RED LABEL
The Soul Line features the search of the ideal of collective, of tribe, of community. We went to the origins of the brand, back to a time when surfers were surfers (and rockers were rockers, nerds were nerds…) and we travelled to present times revisiting all the surf imaginary.
The Men’s Collection gets its inspiration from their essence, their relaxed, cool and carefree style, then recycling their aesthetics and applying it to our present days.
Graphs are manual sketches and rough drawings, freely created for a contemporaneous look, based on an ethnic approach.
This season’s palette presents burnt shades and materials consist mainly of natural fibres such as cotton, with an aged washed out look. The silhouette is comfy and relaxed and the fit is loose or regular.
Fleeces and jerseys appear in a great variety of washes and dyes (garment dye, dip dye, acid wash, etc.), creating a vivid and relaxed look and prints with no touch.
There are complex stripes, inspired by the horizon line; checks and a work wear look in high-quality materials stand out in shirts; fantasy twill and canvas weave (checks, stripes, etc.) for outerwear.
BLACK LABEL
In an urban-oriented line, we play with the duality of elements and sobriety is combined with experimental and fun spirit.
In the colour palette, the sobriety of black, grey, brown, Bordeaux and white is lighted up by shades such as electric blue, purple, orange and green.
The fit is slim.
Light jerseys and fleeces feature angular cuts, with inspiration in the logo morphology, with minimal stripes (sometimes featuring optical illusions), with graphics (handmade or glued), characterised by a strong experimental, amusing and a bit ironic character.
Knitwear in ultra-thin wool contrast with heavy-weight knits; shirts are in high-quality cottons.
Slim or regular fit denim are minimalist, in raw or a natural-used aspect.
The lookbook is already online at our website.
