BOLT MAG – NEW SPRING SUMMER ISSUE ONLINE

BOLT Magazine - Fourth Issue - Spring Summer 10 On the menu bar above click to view fullscreen, download pdf version or print

We are stoked to launch the fourth issue of our biannual magazine.
In this Spring Summer edition you will read what we were doing on the last six months.

Among all, we highlight:
The Trip: Hawaii 2010 – Return to the Source
Collection: Spring | Summer 10
A Pure Source: Graham Smith – It’s a Shaper’s Life
Highlightning: Radio Cuba
We Like: Rémi Bertoche
Profile: Txaber Trojaola
Worldwide Bolt: The Bolt Riders cruising Mexico, Indonesia and The Philippines
Bolt Lab: New Surfboards Collection
Stuff: Short News
Bolt4Free: Do you want to win Great Prizes? In each issue we challenge you to be one of the best 3 participants!

The printed issue will be available soon for free in all retailers that sell Lightning Bolt around Europe and USA.

New Spring Summer Collection 2010

Just out of the box, we present you our newest collection to face the hottest months of the year. Faithful to our signature “A Pure Source”, from surfers to surfers, both mens and womens collection express our core values: Style, Excellence and Fellowship. This year we present you three different lines: Style Masters, Red Label and Black Label.
All the lookbook photos were taken in our birthplace, the hawaiian North Shore, and also in California. Nick Walker was the camera boy in charge. 
The lookbook is already online at our website.
 

 

STYLE MASTERS
This retro line is based on the iconography of the brand’s golden period, the 70’s. It is characterised by a palette of warm and cool shades, used in gradients and inspired by the sunset colours. The fit is faithful to those times: slim and shortest boardshorts.
Typical engineered stripes and original graphs from that period were taken up and given a vintage treatment.
The silhouette and the original graphs are combined with high quality materials and angular restructuring of some forms into an apparel line which merge the vintage and the urban naturally.

RED LABEL
The Soul Line features the search of the ideal of collective, of tribe, of community. We went to the origins of the brand, back to a time when surfers were surfers (and rockers were rockers, nerds were nerds…) and we travelled to present times revisiting all the surf imaginary.
The Men’s Collection gets its inspiration from their essence, their relaxed, cool and carefree style, then recycling their aesthetics and applying it to our present days.
Graphs are manual sketches and rough drawings, freely created for a contemporaneous look, based on an ethnic approach.
This season’s palette presents burnt shades and materials consist mainly of natural fibres such as cotton, with an aged washed out look. The silhouette is comfy and relaxed and the fit is loose or regular.
Fleeces and jerseys appear in a great variety of washes and dyes (garment dye, dip dye, acid wash, etc.), creating a vivid and relaxed look and prints with no touch.
There are complex stripes, inspired by the horizon line; checks and a work wear look in high-quality materials stand out in shirts; fantasy twill and canvas weave (checks, stripes, etc.) for outerwear.

BLACK LABEL
In an urban-oriented line, we play with the duality of elements and sobriety is combined with experimental and fun spirit. 
In the colour palette, the sobriety of black, grey, brown, Bordeaux and white is lighted up by shades such as electric blue, purple, orange and green.
The fit is slim.
Light jerseys and fleeces feature angular cuts, with inspiration in the logo morphology, with minimal stripes (sometimes featuring optical illusions), with graphics (handmade or glued), characterised by a strong experimental, amusing and a bit ironic character.   
Knitwear in ultra-thin wool contrast with heavy-weight knits; shirts are in high-quality cottons. 
Slim or regular fit denim are minimalist, in raw or a natural-used aspect.

The lookbook is already online at our website.

Shops in Europe

In Europe, Our collections are available at the following shops:
Please feel free to ask for further info: info@lightningbolt.eu.com

ONLINE SHOPS
Lightning Bolt: http://www.lightningbolt-usa.com/
Magic Sea Weed: http://magicseaweed.com/
Xooxa: http://www.xooka.nl/lightningbolt.html
Swell: http://www.swell.com/Guys-LIGHTNING-BOLT
Hawaii Surf Shop: http://www.hawaiisurf.com/marques/lightning-bolt/

CANARY ISLANDS
Gran Canária/Las Palmas: Rosso Pompeiano
Gran Canária/Las Palmas: Shackleton Shack's
Fuerteventura: Kings
Lanzarote: La Santa
Tenerife: Naluv
Tenerife: Rippers

FRANCE
Aix en Provence: Ysios
Andernos: Beautiful Day
Anglet: Uncle zaz
Arcachon: Kanibal
Biarritz: More and less
Biarritz: Salt BTZ
Biarritz:  Salt BTZ 57
Bordeaux: Mata Hari
Bretignolle Sur Mer: Atlantic Lezard
Cap Ferret : Eclipse
Etang Sale Les Bains: Run Inside
Hossegor: Beneroll's
Hossegor: Tao Surf Shop
Hyères: Mahalo Surf  shop
La Ciotat: Manipura
La Couarde Sur Mer: Rêves des Îles
Labenne-Landes: Espace Glisse SB3
Les Sables D'Olonnes: Bahia Surf Shop
Moliets: Maa Surf Shop
Moutiers: Outlet
Paris: Chattanooga
Paris: Hawaii Surf
Paris: Jin Jee Paris
Plomeur: Twenty Nine
Royna: Long Board Shop
Saint Brieux: Silverbay
Saint Jean de Luz: Planete Surf
Saint Jean de Luz: Surfer's
Six Fours: Aloha Six Four
Tarnos: Tiki
Tranche sur mer: Nova Fun


HOLLAND
Amsterdam: Spare Time
Ijmuiden: Hightide Surf Shop
Noordwijk: Infinity Brands

ITALY
Cagliari: Wipe Out
Genova: Centro Surf
Olbia: Downtown
Roma: Banzai
Roma: Wall Ride

PORTUGAL
LIGHTNING BOLT SHOPS
Ericeira: Praça da Republica, 13
Lisboa: C.C. Vasco da Gama, C.C. Alegro
Matosinhos: Mar Shopping
Porto: C.C. Norte Shopping 

OTHER SHOPS
Amares: Planeta D
Angra do Heroismo: Quinas
Armação de Pêra: DiveSpot
Aveiro: Xtreme
Bragança: Desportos Morais
Castelo Branco: Espaço Moda
Espinho: Different
Fafe: Radical Sport
Faro: Mor
Funchal: Marcus
Lagoa: Jah-Shaka Surf Shop
Lagos: Ozone
Lagos: Nautipraia
Lamego: Guilherme Sport
Lisboa: El Corte Inglês
Lourinhâ: Natural Break SurfShop
Olhão: Sport Line
Paredes: Body Place
Porto: Me Allegro
Porto Santo: Fushia
Povoa de Varzim: Bikinis & Cª
Povoa de Varzim: J.A. Rocha
Povoa de Varzim: Tutto Sport
Quarteira: Sulsport
S. Pedro do Sul: Carvalhas & Carvalhas
Sagres: Decorsagres
Sagres: Sagres Natura
Seixal: Wicked
Serpa: A Desportiva
Vila Nova de Famalicão: Mauwi
Vila Nova de Famalicão: Pavilhão dos Desportos
Vila Nova de Gaia: El Corte Inglês

SPAIN
Barcelona: California Shop
Barcelona: La General Surfera
Barcelona: Limit
Bilbao: Eurosport
Bilbao: Wakalouca
Blanes: Teknika
Castellon de la Plana: Project
Granada: 540º
La Coruña: Raz
Lekeitio: Dzingua
Madrid: Sportivo
Malaga: Aloha Riders
Palma de Mallorca: Switch People
Palma de Mallorca: Pasatiempos
San Sebastian: Hawaii
San Sebastian: Pukas
Somo: Escuelas de Surf Cantabria
Tarifa: Wet
Vitoria: Glisse Boardshop

UNITED KINGDOM
Newquay: RevolverKingsbridge, Devon: Magic Sea Weed
Plymouth, Devon: Surfing Life
Woolacombe, N Devon: The Bay Surf Shop
East Writtering: Writtering Surf Shop
ST Martin, Jersey: Little Joe's Limited
Newquay: Revolver

Spring-Summer 10 – The hawaiian appetizers

 There’s not only surf in this awesome trip to Hawaii.  The islands have so many perfect natural scenarios, that we feel like we can take thounsands of photos and we don’t get bored at all. And to make things better, our models are gorgeous.
So we are here, directly from Hawaii, opening the doors that have been locking our newest Spring Summer 10 collection, featuring Mens and Womens, both with three lines: Black, Red and Style Masters.
  
Nick Walker, our photographer, in action shooting Dominique and Brooke.
 
Dustin Franks, the californian surfer and songwriter, introducing a Style Masters t-shirt.

Txaber Trojaola, our basque team rider at Hykilay wearing the black label.
 
Kara Smith, our american designer on the way to the session. Left is Eric Hobbs.

Do you see a chicken carefully watching the swell? She’s not looking at them. She’s thinking if she’s surfing with a 6’2’’ or a 6’6’’. In Hawaii, even chickens go to the beach.
 
Pedro Soares, the portuguese team rider, after the barbecue.
 
Jeremy “Gege” Brasset presenting a new Style Masters shirt @ Hykilay beach
 
And while some are hard working, Maria João, our promotion director, Jonathan Paskowitz and Paulo Couto, our designer in Europe, are just relaxing and smiling for the camera.

ALOHA NORTH SHORE, here we gooo

If Hawaii didn’t exist, for sure Surf wouldn’t be the same. That’s where everything started and that’s the place where surf is as powerful as a religion. But also, if Hawaii didn’t exist, Lightning Bolt, as we know it today, would be only a mirage. That’s where it all started in 1971 with Gerry Lopez and Jack Shipley.

And now the great news:

To start the year onfire, our European riders are meeting the USA team in Hawaii to surf the North Shore during two weeks, but also to shoot the Spring Summer 10 Catalogue.

The European Crew includes the new team riders, Txaber Trojaola (Spain), Jeremy Brasset (France), Jord Fortmann (Holland), and also the Portuguese David Raimundo, Pedro Soares and Alexandre Ferreira.

We are meeting the Pipeline Master Rory Russell, the USA brand manager Jonathan Paskowitz, the surfer and songwriter Dustin Franks and the new Hawaiian team riders.

Regarding the models, the girls, well.., we’re not going to open the book now. If you want to know who are the beautiful babes wearing our new beachwear, you must stay tuned here, as we will post some photos and videos during the trip.

If Tangaroa, Neptune and Poseidon help, we can promise you amazing surf, beautiful action shots, some great parties and lots of fun.

To check it for yourself, visit our blog between the 6^th and the 18^th of January.

ALOHA

Bread & Butter in Berlin - We were there

Andreas Kelsch, our german sales and our beautiful designer Raquel Dias
Is he a dwarf, a poet or just a liar?
Our gorgeous hostess. It's a pity that only lasted 3 days
Nicolas Pinot (french sales rep) trying to get ready for a Lâncome ad.
Our designers Raquel Dias and Paulo Couto. No more whiskey for Paulo please
In Germany, the sausages are just a strong religion
Words for what? Urban culture in its pure condition
That reminds Louis Vuitton photo style.
Greg (our swiss sales rep) trying to bring the bull
Sometimes a strawberry is lucky, Maria João (our communication coordinator)

Berlin is just one of the best cities to be in Europe. Lots of trendy people, trendy bars and discos and trendy events. We were there to present the Spring Summer 10 collection and we had a really good time.
We only can tell you that we were presenting the Style Masters, the Red and the black lines for Mens Collection, and for the Womens collection the Red and the fitness lines.
The bad news is that you will have to wait to see all those amazing clothes and accessories.
Clue: Watch carefully the last photo. Not all the collection is completely secret.

Lightning Bolt goes to Bread & Butter

BREAD & BUTTER is Europe’s strongest and most important trade show in the Street and Urbanwear sector.
After four very successful years in Barcelona, BREAD & BUTTER has now returned to its home town Berlin – a city full of creativity, innovation and future. The event is coming up, the countdown is on. Less than one week from now, BREAD & BUTTER will open its doors in the new location, the former airport Berlin-Tempelhof.

For the first time this year, Lightning Bolt will be presenting the Spring-Summer 2010 Collection.
There’s a lot of novelties in our clothing, namely new lines. But you will have to wait till then so you can unveil all.

Meanwhile you can visit our brand bible at the Bread&Butter website.

The date for the upcoming BREAD & BUTTER BERLIN is the 1 – 3 July 2009